29 May 2015 Newsletter



It was that time of the year again where Cape Town was buzzing with the excitement for the African Utility week 2015.  Exhibitors from all over the globe were getting ready for a week of networking and promoting of their brand products, services and company presentations.


ArmCoil New Machines Division personnel who attended the exhibition were:

Christopher Gomez (New Motors and Spares)
Elloeen Da Silva (ACEM locally manufactured transformers)
Janine De Villiers (Pearl Power Transformers)
Teren Gomez (ArmCoil Cape Town Representative)
Morne Bosch (General Manager-Sales & Marketing)
Peter Flint (Managing Director)
Pearl Electric Transformers China Sales and Marketing Team


The show ran from 12-15 May 2015, Armcoil’s main objective for this show was to promote our locally manufactured transformer brand, ACEM and our Power Transformer Brand Pearl Electric for which Armcoil is the sole agent for Sub-Sahara region.  Our stand was visited by many municipalities, substation contractors, civil contractors and electrical engineers; this was our main target group for this show.



Morne Bosch also gave a Technical Presentation supported by our MD Peter Flint to approximately 30 young and upcoming engineers. The presentation is available on the ArmCoil website for downloading.



Our technical and marketing team from Pearl Electric were available for any questions regarding the Pearl Electric product as well as our Marketing Manager, and internal team were available for the ACEM Brand.  We had a CRT (Cast Resin Transformer) on display manufactured by Pearl Electric which brought many visitors to the stand.



To conclude, we received numerous requests for quoatations on ACEM Transformers and our Site Services abilities by project houses and utilities who visited our stand.

ArmCoil was the buzz at the exhibition as we displaying our Cast Resin Transformer which drew many vistors to our stand.

We were very impressed (including our Managing Director) with the turn out, organisation and general good vibe of the AUW and we look forward to exhibiting at the next one in 2016!


ACEM                                                    Pearl

New Armcoil logo